The demographics of YouTube in 5 charts

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April 24, by Eric Blattberg With over hours of videos uploaded a minute, YouTube has something for everyone. While it attracts an even split of women and men, YouTube is still fairly male dominated. Women are into makeup and skin care; men are into sports and gaming. What bridges the gender divide: dogs — well, and East Asian music. Now a decade old, it is mainstream enough to have a broad demographic reach.

Allocate this article on Tumblr Women above 50 are spending more time than ever online, even as the media they consume continues to exclude them, according to a new Nielsen analyse. Whereas women in general take ahead 38 percent of onscreen time arrange television, the share for women above 50 shrinks to 8 percent, constant though they are 20 percent of the population. In other words, they are 60 percent less likely en route for see themselves represented on television compared to walking around in real animation. Among the top 15 programs arrange broadcast, cable and streaming, women above 50 make up just 4 percent, 7 percent and 5 percent of the cast, respectively—less than half after that in some cases closer to a third or a quarter of their male counterparts. Half of the acme shows on cable featured at slight one man over 50, but a lesser amount of than one-third included a woman above the same age.

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