Your Local Neighbourhood Sex Toy Inventors: We-Vibe

Proud Canadians revel in claiming our superiority and accomplishments in many different areas. We brew tremendous beer, our hockey players are the toughest and most skilled, our bacon is by far the best. We have aided space exploration and imagination with both the Canadarm and Captain Kirk himself. Our maple syrup is a national treasure.

However, these accomplishments may now be overshadowed by a little ‘whirrrr’ and millions of moans of pleasure. We are quite famous for being polite, but we’re not just talking friendly anymore. The We-Vibe will get us all hitting those high notes in “O Canada.”

Launched in April 2008, the We-Vibe has quickly become the world’s bestselling product for couples. The original design has racked up industry awards such as Erotic eLine Adult Industry Most Innovative Product Award (2008) after just six months on the market, Talk Sex’s Toy of the Year (2008), UK SexToy Awards Sex Toy of the Year for Couples (2009) and Venus Berlin Erotixxx Awards Top Selling Product (2009). We-Vibe II was launched in 2010 with a new push button control and the sex world has been buzzing about it ever since.

How did Bruce and Melody Murison, inventors of this revolutionary dual-stimulation product come up with the idea? “It was a particular moment,” reveals Melody. “An innocent thought that came to us during a long drive from New York City to Ottawa. A fork in the road in life had us thinking about what to do in the next few years. The unique idea began with a quest to invent something electronic and a question…is there a toy to be shared by two? This idea lead to 6 years of research & development of the unique personal massager product: We-Vibe and a product launch in April 2008.”

Unique is the best way to describe this item. It is small, but powerful with numerous different pulses available to suit your mood. At first glance it looks a bit like an athlete’s mouth guard, but once you slip this strapless wonder into place, you know you will be scoring the big goal.

When Bruce and Melody began shopping the product, retailers were immediately intrigued, with many exclaiming “Oooo, I want one!” Both have a background in manufacturing and that is clear in the design and materials of the We-Vibe. It is rechargeable and made from lead-free, phthalate-free materials. It is also made with 100% medical grade silicone. Melody assures that “body safe was a key design target as well as rechargeable. Our technical background kept us at the forefront of international manufacturing regulations.”

With so many accolades, the Murisons and their delightful device are in hot demand. Four months after Melody had tears in her eyes watching Bruce receive the Most Innovative Product Award in Berlin, the two were at the Oscars gifting We-Vibes to the stars.

Not content to rest on their laurels, Bruce and Melody continue to improve the sex lives of the world through their company Standard Innovation Corporation. We-Vibe II now comes in three colours and three new products were introduced in October 2010: We-Vibe Touch, We-Vibe Tango and We-Vibe Salsa. “[We] hope to create many more products to promote intimacy for couples and make We-Vibe a dominant world wide brand!”

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