Cereal for sexual health

Ontario entrepreneur Peter Ehrlich has created a cereal with ingredients he believes “point the way” to long-term sexual health. Sex Cereal, available now in 500 stores in Canada, takes form of a Male cereal, which according to its website “supports testosterone and energy levels” and a female cereal which “was created with hormonal balance and desire in mind”.

While Ehrlich makes no claim that the cereal is a natural libido enhancer, he claims that friends who have tried the cereal “definitely feel like they want to have sex.”